Print Rates
Display Rates Per Column Inch (PCI)
| Local/Open Rate | $9.50/pci |
| On-campus Organizations | $7.00/pci |
Local Bulk Discount Rates (per semester)
| 63+ inches | $8.00/pci |
| 126+ inches | $7.50/pci |
| 260+ inches | $7.00/pci |
National Display Rates
| Open Rate | $10.00/pci |
Bulk Discount Rates (per semester)
| 126+ inches | $9.50/pci |
| 260+ inches | $9.00/pci |
| 416+ inches | $8.50/pci |
PCI explaination
The Buchtelite is an offset 6-column thin web broadsheet. Column width is based on Standard Advertising Units (SAUs) – 1.728″ or 10 picas, 4.5 points. Space between columns is 1 pica. Page depths is 21 inches.
| 1 column | 1.728″ (10p4.5) |
| 2 columns | 3.583″ (21p6) |
| 3 columns | 5.437″ (32p7.5) |
| 4 columns | 7.292″ (43p9) |
| 5 columns | 9.146″ (54p10.5) |
| 6 columns | 11″ (66p6) |
| 12 columns | 23″ (138.5p) x 21.25″ |
Color
| 1 color + Black | $100.00 |
| 2 color + Black | $150.00 |
| Full color + Black | $200.00 |
Display Classified Ads
| Local/Open Rate | $9.50/pci |
Bulk Discount Rates (per semester) Frequency Discounts:
| 5 to 9 insertions | $8.00 |
| 10 to 19 insertions | $7.50 |
| 20+ insertions | $7.00 |
Minimum Display Ad Requirements
| 1 column inch ads – 4x min. insertion |
| 2 column inch ads – 2x min. insertion |
Line Classified Ads
The most economical option for getting your message across
| First 120 characters (15-20 words) General Public | $9.00 |
| Student Rate (Requires UA ID) | FREE |
| Each additional 40 characters or portion thereof | $1.50 |
| Web | $1/day |
Add your line classified to our online edition.
Classified ads must be prepaid. Name, address, and phone number are required of advertisers. The first phrase (Two or Three words) Are CAPITALIZED.
Student rate may not be used for advertisement of any business or service.
Inserts
| Per Thousand | $50.00 |
(minimum order of 3,000 inserts)
Inserts must be preprinted and delivered to printer one week prior to publication.
Contact the business office prior to shipping or inserts will not be accepted.
Inserts must be scheduled one week prior to insertion and must be bundled or boxed when shipped to the printer.
A copy of preprinted inserts must be submitted for approval 10 days prior to insertion.
Please call the printer prior to delivery at 330-364-8363 (fax 330-364-1364)
Ship all inserts to:
Midwest Offset – Attn: Greg Stull
PO Box 667/629 Wabash Ave. NW
New Philadelphia, OH 44663
Deadlines
| Tuesday’s issue | Wednesday 2PM |
| Thursday’s issue | Friday 2PM |
Section Front Ads
| Front page A section 6×1 | $150 |
| Front page A section 6×2 | $225 |
| B section 6×1 | $120 |
| B section 6×2 | $180 |
Web Site
| Banner Ad 480×60 px | $75/wk |
| $200/mo | |
| Link from our site to yours | $50/wk |
| $150/mo |
